The Trade Desk | Solimar Montage

Role: Animation

At the end of the day, there's a moment when the sun and the sea meet, and the sky is filled with a beautiful array of colours  — if you’ve ever experienced this, you know it's magical.

Solimar, The Trade Desk's newest product, was born out of this moment, and it was the inspiration for the entire look of both the product and the event launching it. From a series of illustrations to event graphics, from a product UI sizzle reel to looping animations, from a 15-second trailer to a full launch video — and all in a system that would work for every screen resolution —  we were excited to bring our best to each and every one of the hundreds of deliverables we produced for this project. Because you can’t bring anything less when your inspiration is the sun and the sea.

Here’s a montage of some of our favourite shots!

BTS

Studio: Ordinary Folk

Creative Direction: Jorge R. Canedo E.

Production: Stefan Green

Art Direction: Grace Pedersen

Design: Grace Pedersen, Lorena G., Avikali Lomavatu, Annika McFarlane, Haewon Shin

Animation: Jose Peña, Victor Silva, Manuel Neto, Greg Stewart, Paul Slemmer, Daniel Duncan, Francisco Quiles, Steve Savalle, Jorge R. Canedo E.

Music & SFX: Ambrose Yu